Elliot Quartz

Runway of Tariffs

A one-day GPT-4o and Luma runway satire that reached millions of views within days.

November 2025 · Generative media · Parody

Details

Tools: GPT-4o Image, Luma AI

Trade policy is abstract, dry, and almost impossible to picture. Runway of Tariffs turns it into the opposite: leaders, costumes, posture, and runway drama standing in for negotiations and economic threats.

I made the entire piece in one day with GPT-4o image generation and Luma. It reached millions of views over the next few days, while tariffs were still dominating the news.