VR Store Design (Obsess VR) Five years at Obsess VR designing virtual stores and other 3D spaces for brands.
Before focusing full-time on generative AI, I spent five years at Obsess VR designing virtual stores and other 3D spaces for brands. I designed the 3D environments, and I also had to make sure a visitor could find the products, get around, and recognize the brand once they were inside.
It still affects how I design interactive work. I tend to plan it as a space someone moves through: what they can see from where they are, and what they see next.
Expand Coral-colored dresses displayed against the aquarium walls of an underwater virtual store. Expand Accessories and dresses arranged beside a large coral sculpture in the underwater boutique. Expand Interactive sandal product detail overlay inside the underwater virtual store. Expand Six models presented across a marble and gold stage in a luxury virtual outerwear boutique. Expand Outerwear display framed in gold against marble and deep blue upholstered walls. Expand Interactive coat gallery with gold rails, marble floors, and fashion campaign screens. Expand Luxury boutique interior with tufted walls, classical columns, mirrors, and gold fixtures. Expand Overview of a bright Greats virtual shoe store with tiered product displays and campaign imagery. Expand Illuminated modular shoe wall and oversized footwear campaign images in the Greats store. Expand Women’s area of the Greats virtual store with honeycomb shoe shelving and street-facing windows. Expand Greats store interior with wood seating, plants, modular displays, and a zebra-patterned rug. Expand Our Story area inside the Greats virtual store with brand history, video, and campaign displays. Expand Diesel virtual store with blue neon framing, metallic shoe plinths, and concrete walls. Expand Diesel accessories presented in illuminated wall boxes between two shoe plinths. Expand Angled view across the Diesel virtual store showing sneakers, bags, screens, and neon lighting. Expand Purple-lit Diesel runway environment with mannequins, projected video, and mirrored floor details. Expand Mary Kay virtual atrium with pink columns, a glass roof, patterned tile, and product areas. Expand Satin Spa product display built around a sculptural bubble-covered bathtub. Expand Mary Kay consultation area with woven chairs, a product table, and interactive touchpoints. Expand Mary Kay Naturally display set against a tall living wall inside the virtual atrium. Expand Mary Kay wellness bar with botanical wallpaper, product shelving, and café seating. Expand Interactive Mary Kay product wall beside pink columns and a lounge area. Expand Sunlit virtual luxury boutique with arched windows, mint display walls, and sculptural tables. Expand Red and black virtual retail lounge with product shelving, a media wall, and a cowhide rug. Expand Red virtual fashion gallery with illuminated shelving, suspended lights, and sculptural furniture. Expand Virtual oceanfront living room with a stone fireplace, built-in shelving, and surfboards. Expand Virtual oceanfront kitchen and dining area opening onto a furnished terrace. Expand Virtual oceanfront interior with floor-to-ceiling glass, a telescope, and lounge seating. 
2026Visual Cover Production EngineA system I use to remake a film shot by shot, with the same timing and cuts as the original.37 shots · 1,068 frames
2026Middle-earth LiveMiddle-earth scenes in 3D, rendered with AI
2026Code CinemaTen short films Claude made entirely in code, and what my notes changed in each10 films