Elliot Quartz

Gucci Star Wars Fashion Show

Star Wars iconography remixed with Gucci-coded couture in a synthetic runway film.

November 2024 · Generative media · AI video, Fashion

Darth Vader and other Star Wars icons in Gucci-inspired runway looks.

Details

Tools: Midjourney, Kling, ElevenLabs, GPT, Photoshop, Premiere

What if Gucci creative-directed Coruscant Fashion Week? I combined Star Wars iconography with luxury runway styling and kept pushing until the two worlds felt as if they belonged in the same show.

The best images found details that neither side would produce alone: velvet Sith robes, holographic capes, and droids doubling as runway drones. It plays as parody, but it is polished just enough to resemble an alternate campaign that somehow escaped onto the internet.

The workflow was similar to Runway of Power: I built the lookbook with image generation, animated the selected looks with video models, then shaped the pacing so the clips felt like one continuous show.

Gucci Star Wars Fashion Show